The Four Secrets of Marketing

The Four Secrets of Marketing What if there was a simple strategy or a set of just a few tricks that you could use for your business to take it to new heights? Well, with the four marketing secrets that we are going to look at, you can do just that. They are...

Psychological Strategies for Effective Marketing

Psychology In Marketing - Effective Strategies To Boost Sales Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can then use consumer psychology to promote your brand and to increase...

OTT Marketing – What You Should Know

OTT Marketing – What You Should Know The internet continues to offer a great platform for marketing advertising and now savvy brands are taking it a step further and focusing their attention on OTT marketing. Thanks to the power of OTT, businesses are now able to...

How To Use Storytelling As A Great Marketing Tool

How To Use Storytelling As A Great Marketing Tool Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings. Only by...

How to Profile Your Target Markets

How to Profile Your Target Markets Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much. But how do you define...

How To Draft A Marketing Message That Converts

How To Draft A Marketing Message That Converts Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in...

How Important Is Data In Marketing?

How Important Is Data In Marketing? Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their...

Conversational Marketing-How to Do It Right

Conversational Marketing-How to Do It Right When live chat first came out, it revolutionized service delivery. It was now easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction....

7 Expert Tips for Copywriting Ads That Sell

7 Expert Tips for Copywriting Ads That Sell Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts.  The fact of the matter is that...