SaaS SEO Consultant: How to Choose the Right One for Your Business?

Today, SaaS SEO is crucial for boosting inbound marketing and organic traffic. If you optimize your SaaS product correctly, it will rise to the top of search results.

However, many SaaS companies are unfamiliar with how to elevate their online presence. Hiring the correct SaaS SEO consultant can turn things around.

Here are tips to point you in the right direction to find the right SaaS SEO consultant for your SaaS product.

Do I Need an SEO Consultant for SaaS?

Yes, most companies see a return on investment after investing time, money, and effort into improving their SEO.

Let’s compare the cost per lead from organic search engine optimization to paid digital advertising to understand SEO’s value better.

On average, if you spend $500 on paid ads, each lead will set you back $49. However, on average, SEO consultancy will cost you about $5 per lead.

In the above example, PPC leads are over four times more expensive than SEO leads.

How does that translate into a hard dollar amount?

SEO has a higher return on investment (ROI) than other marketing strategies. You can be confident that a SaaS SEO expert is ideal for your marketing funnel strategies. 

Can SaaS SEO Firms Make a Difference to My Inbound Marketing Strategy?

Through inbound marketing, a SaaS SEO consulting firm can establish your company as a leader in your field while increasing your brand’s visibility and credibility. These are the considerations customers have before making a purchase.

It’s a tactic that uses valuable content to draw potential clients to your SaaS company.

This content is desirable since it educates and entertains its audience and comes in various formats (blogs, events, social media).

Once it has the customer’s attention, consistent communication comes in handy to develop deep, long-lasting bonds. The key is consistently providing valuable information, like guides and tips.

Such approaches endear you to customers because they don’t come across as salesy or pushy.

Here’s how a SaaS SEO consulting firm can help you start your SaaS inbound marketing campaign.

  • Develop your inbound marketing technology stack
  • Create a profile of your ideal customer and identify different buyers
  • Tune up your selling point
  • Conducting keyword research to find search opportunities
  • Make content that aligns with the customer journey
  • Create a strategy for distributing content
  • Measure what is working

SaaS SEO Consultant or In-House SEO Expert?

When looking for a SaaS SEO expert, you have several options, each offering a different amount of distinction and value proposition. 

Understanding these consultant SEO SaaS duties and relationship dynamics will provide greater clarity regarding the type of help that best suits your organization and its marketing objectives.

    What Is an SEO Consultant?

    SEO consultants for SaaS offer strategic SEO advice, training, and services as independent contractors or as part of small teams of experts. These professionals offer significant depth and understanding of SEO and typically have over ten years of experience in digital marketing.

    SEO consultants for SaaS offer high analysis, planning, and actionable guidance. However, consultant SEO SaaS usually plays a more limited role in execution and implementation than in-house professionals.

    What Does an Expert SEO SaaS Consultant Do?

    Expert SEO SaaS consultants are excellent at conducting audits and identifying the critical areas of weakness and opportunity that need fixing to drive results. 

    Technical audits, content audits, or both are common services provided by SEO consultants. It aids in performance analysis and provides an in-depth SEO action plan, with the programming and content development left to your staff.

    What Is an In-House SEO?

    More and more companies realize the marketing potential of SEO, and the trends toward obtaining in-house SEO remain high. In-house SEO experts usually have skills in the following:

    • Keyword research and strategy development
    • Content creation
    • Problem identification and resolution
    • Tracking and analytics
    • Technical SEO and website optimization

    In-house roles can range from hiring a single SaaS SEO freelancer to building an entire department dedicated to digital marketing.

    What works best for your company will depend on size, industry, target audience, and marketing budget.

    While most brands are shifting toward in-house teams, a balanced approach can be the most productive and cost-efficient for small and medium enterprises.

    Keep in mind things like these while thinking about bringing your SEO in-house:

    • Where will they be focusing their efforts
    • To whom will they report to
    • Metrics for evaluating progress
    • How well do they fit with the company’s values and plans

    While it’s true that investing in an in-house SEO is smart in the long term, this approach isn’t always the best option.

    Is a Consultant or In-House SEO Right for You?

    The choice between an SEO consulting for SaaS and an in-house SaaS SEO freelancer usually boils down to the following:

    • The experience and expertise of your present staff, including any outside help from freelancers, consultants, or other vendors
    • What skills and experience level would best complement your current team or lack thereof
    • What you sell and who you sell it to (ecommerce, B2B vs. B2C)
    • Where you are in terms of your company’s development (startup venture or thriving enterprise)
    • Your company’s short-term and long-term plans for SEO
    • How much time and effort do you want to devote to finding solutions to problems and discovering new possibilities
    • Your budget and your ability to bring on new employees
    • Your risk tolerance
    • At what points in the process of a project or channel rollout do you want to exert the most amount of influence

    Hiring an SEO consultant, SaaS could be a good option if you and your talented team need direction from an expert.

    Bringing on an in-house SEO consultant SaaS or digital marketing expert could be an excellent long-term investment if you have the resources. Also, if you want to see SEO integrated more fully into teamwork and workflow.

    Don’t forget that many businesses choose a hybrid strategy, which allows them to pick the appropriate solution.

    Key Questions to Ask a Potential SaaS SEO Consultant

    Since organic search results are the primary traffic source for many websites, investing in SEO consulting for SaaS can dramatically affect your venture’s success. A bad hire can do significant damage that may be difficult to undo.

    What must you do to distinguish the wheat from the chaff? Consider asking the following questions of your SEO consulting for SaaS companies candidates:

    Do You Have Experience With My Business Type?

    Check their portfolio to be sure they have done SEO consulting for SaaS companies. A reputable SEO consultant will have a track record of success with other SaaS clients. They should be able to show the benefits of their SaaS SEO strategies.

    Do You Have Experience with My Market or Market Segment?

    Working with a SaaS SEO consultant with experience in your industry can put your mind at ease. Hiring a SaaS SEO expert familiar with your industry, competition, and company model is a good idea because the two should work together to maximize success.

    Do You Have Familiarity with My Platform/Site Technology?

    Any SaaS SEO consultant you hire must have a solid grasp of your site’s technology. There are significant variations between CMS, such as WordPress and Wix, in creating SEO strategies. 

    So, it’s best to choose a consultant with experience with the same framework, even if it’s a basic understanding.

    Do You Have Case Studies or Client Examples?

    A reputable SaaS SEO consultant will prove how they’ve helped other businesses expand with SaaS SEO. Also, along with testimonials from satisfied customers who have used the service.

    A SaaS SEO consultant should raise red flags if they are evasive about their clientele.

    Mistakes to Avoid When Choosing a SaaS SEO Consultant

    When looking to hire a SaaS SEO consultant, it’s essential to be aware of a few warning signs. Let’s look at common mistakes to avoid future frustration and waste.

    Mistake #1: Using Google as Your Filter

    It may sound like an odd caution, but the best SaaS SEO consultants don’t get where they are through SEO but because of the recommendations of satisfied customers.

    The SaaS SEO experts that come up first in a Google search are likely to be the ones who don’t have enough reputation.

    If you’re looking for a SaaS SEO consultant in a specific area, starting with the ones closest to you and having solid Google reviews is best.

    Mistake #2: Trusting “Top SEO” Lists

    Many of the so-called “Saas SEO gurus” probably paid their way to “Top SEO Lists. To identify someone truly excellent, don’t rely on a “best of” list.

    In terms of where to hunt for an SEO consultant, there are a few reputable resources worth exploring, such as Moz’s recommended SEO consultants

    However, avoid lists on sites like a random SEO blog. If you want to find a SaaS SEO specialist, it’s best to do your research and find someone who has recognition for their expertise.

    Mistake #3: Believing There’s a “Secret Sauce”

    To succeed in business, honesty and openness are essential. The emergence and growth of open-source data have aligned the ultimate goals of SEO consultants.

    In SEO for SaaS, there are no secret sauces or tactics. Educate yourself on the industry, the competition, and the needs of the businesses that will employ your service.

    Mistake #4: Not Understanding Results

    It is essential to know the data report, how often, what technologies will generate the reports, and how they will relate to your company’s objectives.

    If an SEO consultant can’t or won’t provide examples of their work, you should be suspicious and look elsewhere. A SaaS SEO expert should provide actionable metrics consistently.

    Pick the SaaS SEO Consultant That Delivers Results

    If a company wants to succeed in today’s digital marketplace, it must participate in search engine optimization (SEO), a high-stakes, fast-paced game. 

    The temptation to do this on your own is strong, but there are several good reasons for hiring an inbound marketing expert.

    Your return on investment (ROI) will increase thanks to the many advantages provided by a SaaS SEO expert.

    Before choosing a SaaS SEO consultant, make sure you have done your research. Verify if they have what it takes to do the job.