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Content Outlines
Content is King and remains the best way to drive traffic and improve sales in a business. Great content should be in-depth, informative, and engaging and present the information in an easy-to-read format. Before writing any content, it’s crucial to develop an outline to include the type of information required.
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What Is Content Outline?
A content outline is a simplified overview of what your content will cover. It’s a raw copy version of the content, which includes
Meta Description
A meta description, or a search engine snippet, gives the browser clues about what to expect from the content. It usually appears when someone searches the main keywords in the article’s title or introduction section. A meta description should have 150-160 characters to be effective. Including the main keyword in the meta description is crucial for SEO purposes.
Title (H1)
The title is the first thing readers see before reading your content and It’s also the first thing they see on the search engine results page. For this purpose, titles should be catchy and raise the readers’ curiosity.
Heading 2 (H2)
It’s a way of breaking down your content into small, easy-to-read and scheme through. An H2 is a subtopic related to your main title that is clear, engaging, and straight to the point. It’s important to adopt parallelism when writing headings.
Heading 3 (H3)
If you’ve got a lot to cover in one H2, you can always break it down to H3s. These headings expand more on the H2s and help to avoid text clusters. As a general rule of thumb, an H3 heading should always be under an H2 and never a stand-alone heading.
Call to Action
It’s usually the last section of your content after you’ve covered all the essential details. A call to action entices the reader to take action by calling, emailing, opting for an email list, or purchasing a product. It should be precise and clear to the reader.
How Does Content Outline Work?
Content outline offers a simplified version of how the content will appear, including what it will cover. A content outline helps to improve writing speed and ensure the article covers all the critical information. Without an outline, it’s easy for a writer to go off the point by leaving out important information or covering unrelated topics.
How Do We Do Content Outlines For Our Clients?
Each business is unique and has a specific way and tone of reaching clients. For this reason, we take our time to create the content outline that resonates with your business needs. Here’s the general idea of how we create content outlines for our clients:
Researching your Business
We take our time to learn more about your business to develop a proper content outline. We check the type of content you write, how they perform, and where to improve. During this stage, we also ask you many questions regarding your audience to understand them better.
Focusing on Important Questions Readers Have
Our content outlines cover all your readers’ questions, and we break the information down into small, digestible bits. Doing so has proven to positively impact content marketing, as it raises curiosity.
Beta Testing the Content Outline
We create multiple templates and test each to determine which works better for your audience. This way, you’re guaranteed the best content outline that has undergone several testing stages.
Research the Competition
The best way to stand out is by learning about your competition and what they’re doing to get their results. We’ll take care of this and ensure your content outlines are better than your competition’s.
Brainstorming Keywords
We also research primary and secondary keywords and spread them across the content outline for better SEO performance. Better keyword placement helps you target the right audience and grow your website traffics.
Seattle PPC Agency Content Outlines Service vs. Other
At Seattle PPC, we believe in quality work, as we overdeliver in every project we handle. We have the most experienced and creative content writers who come up with informative content outlines.
We also scrutinize and evaluate every content outline before approving it, ensuring the work we send out is high quality. Furthermore, we won’t leave you out, as we use your input and feedback to model and craft impressive content outlines.
Our project manager works alongside you, updating you on the process and providing any feedback you have.
Seattle PPC Agency has been wonderful to work with and has helped me grow my business. Highly Recommend.
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