The software as a service (SaaS) industry is rapidly growing and getting more crowded daily. Looking at the numbers in 2022, the USA alone has over 17,000 SaaS companies, showing the cut-throat competition you have to face as a SaaS business.
So, what does it take to stand out in this crowded space?
The secret to achieving fast-paced growth in this market is to invest in top-quality marketing that can drive awareness and bring quality leads.
This is never a walk in the park as in the SaaS industry; your target customers can only be sold on well-grounded solutions that are properly differentiated from competitor alternatives and presented most appealingly.
Finding Your Marketing Mojo As A SaaS Business
To succeed as a SaaS business, you need a super mix of solid marketing strategies and a creative team with a firm grasp of the industry’s demands and challenges. Here is where SaaS digital marketing agencies come to the rescue as experienced marketing experts with mastery of this niche.
However, with so many digital marketing agencies claiming to offer ‘high-value SaaS marketing services,’ finding the best fit for your company is never easy. Luckily, we have done the legwork for you and narrowed down the top 10 best SaaS digital marketing agencies.
These agencies have been handpicked based on these key points:
- Experience and skills
It takes a unique set of skills and knowledge to market a SaaS product. That is why we only consider digital marketing agencies with teams that have proven their worth over the years. Remember, your SaaS brand requires holistic marketing that covers, among others, strategic brand positioning, strong content messaging, competitive differentiation, and result-driven lead generation. It calls for a marketing team that has been tried, tested, and proven to deliver results against all odds.
- Strong SaaS focus
Not every digital marketing agency you come across can handle the demands of the SaaS industry, which is too small and distinct for ‘general marketing strategies/techniques.’ Instead, we handpicked agencies with a strong SaaS focus to save you from the frustrations of working with a team that lacks a good grasp of the SaaS market.
- Mastery of organic and paid media marketing techniques
While the SaaS landscape is rapidly evolving, one thing remains clear; to attain your long-term goals, you must leverage both organic and paid media marketing techniques. That is the only way to consistently pull quality traffic and generate high-value leads for a competitive edge. For this, we prioritized agencies that can offer you the best of both worlds.
- Understanding of SaaS buyers’ journey and customer profiles
To build a marketing road map for your SaaS business, you must first understand your buyers’ journey. Since it is the backbone of creating sustainable marketing strategies, emphasis was given to agencies that understand the SaaS buyers’ journey and different customer profiles (tailored to the unique industry a SaaS company serves).
- Customer reviews
The ultimate giveaway of a digital marketing agency’s value is best determined by past customer experience. To ensure you only work with the best, we analyzed past reviews and settled for agencies with many satisfied customers in the SaaS industry.
The 10 SaaS Digital Marketing Agencies You Should Be Working With (2022)
Seattle PPC is a full-service SaaS SEO agency popular for its outstanding focus on real KPIs that most SaaS businesses are after. The agency promises to get you “everywhere your target audience is.” By the number of clients they attract, returns on advertising dollars, and comprehensive scope of services, they are guaranteed to provide you with a seamless experience.
You will love that with Seattle PPC, you do not get to pay for wasted time as all planning is done in the first month; clients are not tied down with long-term contracts. The small and compact team the agency maintains further helps avoid the chaos common when working with traditional or large-sized agencies.
Single Grain has been described as a forward-thinking and growth-impacting agency by Yaniv Masjedi, Nextiva’s CMO. For a team with a record for partnering with high-ranking SaaS companies such as Intuit, Twenty 20, Alexa, and Crunchbase, this description is an understatement considering the heights the agency has helped its clients attain.
The passion, energy, and knowledge that Single Grain brings with them are exemplary. You can count on them for everything from running PPC campaigns to designing and managing high-impact SaaS marketing funnels. All in all, this agency will stop at nothing to help you attain the results you desire.
Kalungi stands out for its B2B SaaS marketing strategies that they have used over the years to help its clients scale to five and six-figure revenues. In addition, the agency has worked with hundreds of reputable SaaS companies offering them the much-needed marketing infrastructure and expertise to attain T2D3 growth.
By partnering with Kalungi, you will have a powerful team of experts offering 40+ services that will take you through three stages: Start, scale, and profits. The icing on the cake is that the agency uses a pay-for-performance model that will be tailored to suit your needs.
Refine Labs primarily targets growth-stage SaaS companies looking to dominate their categories by leveraging demand strategies based on extensive research. The buyer-centric approach that the agency has embraced, plus its Revenue Engine Optimization formula, has, for many SaaS businesses, been the key they need to unlock their true potential.
Since Refine Labs works with SaaS companies looking to advance their pipeline, the agency has developed the world’s first revenue R&D laboratory. It is here that they create, experiment, and refine marketing processes that will help you build a sustainable competitive advantage.
Bay Leaf Digital
Bay Leaf Digital brings over 30 years of growth marketing experience in the SaaS industry. The agency’s greatest strength lies in its grasp of transforming B2B SaaS analytics into data-driven strategies. This attribute has enabled them to help hundreds of emerging SaaS businesses to attain market stability and grow their revenues.
The marketing gurus behind Bay leaf Digital further have a reputation for their transparency and goal-oriented approach to each project they handle. For this reason, they remain one of the most sought-after SaaS digital marketing agencies in North America that you can rely on to deliver results.
NoGood Agency is a New York-based B2B SaaS marketing agency that focuses on helping startups and Fortune 500 brands to achieve their highest ROI by optimizing growth marketing strategies. For an agency responsible for the rapid rise of Silicon Valley startups that now command hundreds of millions in revenue, there is no question about the abilities of their growth squads.
While NoGood was established in 2016, it has one of the most diverse teams that include data scientists, creatives, engineers, designers, and growth leads with decades of experience. It is no wonder its clients include; ByteDance, Lark, WorkZone, and Microsoft, among others.
BAMF Media might not be a full-service SaaS marketing agency, but their specialization in LinkedIn marketing makes them the best choice for a solid presence on this platform. As LinkedIn continues dominating as the social media channel for professionals, it is impressive how this agency can connect you to C-suite executives who can revolutionize your products and brand.
As a team that has spent years mastering the best practices of using LinkedIn, BAMF media will not just put you in front of high-value managers but go all the way to set appointments so you can make those sales. Give them a shot, and you will understand why brands like ClickFunnel, Newchip, Russel Brunson, and Tenzo rely on them for LinkedIn influencer services.
Are you out to build highly successful paid acquisition campaigns on Google and Facebook? HeyDigital is your go-for digital marketing agency for getting high-quality sign-ups, webinar attendees, paid users, and demo requests using PPC campaigns.
The agency runs full-funnel campaigns based on professionally developed frameworks guaranteed to deliver results on search engines and social media platforms. HeyDigital will also take charge of your landing page designs and video ads for high-value deliveries that will earn you more numbers in record time.
SmartBug Media is all about inbound marketing that enhances brand loyalty and boosts revenues. The agency propels change right from the basics by providing services such as custom coding, web design, graphics, and logo designing. These services are then complemented by intelligent bound marketing solutions that include data-enriched automation, customized SEO strategies, and conversion optimization processes that break the barrier to success.
Roketto is a Canadian-based full-funnel inbound marketing and web design agency with vast experience in helping B2C and B2B SaaS companies attain sustainable growth. The agency targets companies willing to commit to their 12-month marketing plan for a strategic campaign that is consumer-driven and solution based.
You will appreciate the holistic marketing services provided by the agency that cover email marketing, SEO, SEM, and PPC campaigns to ensure you reach your buyers wherever they are. Most importantly, you will have an account manager, so you are always up to date with the progress and performance of the marketing team.